Implementing Persona Interview Frameworks
We helped Nuklai implement persona interview frameworks in discovery calls with their prospects and clients. This allowed us to determine what messaging worked and what didn’t when pitching Nuklai to this audience. We found that most interviewees were not interested in hearing about the benefits of blockchain technology but were keen to understand how Nuklai could solve their data issues. We worked with the Nuklai product team to create simple, impactful messaging that underlined the value of Nuklai’s infrastructure to the B2B audience in easily understandable terms such as "Activate your Data, Hassle-Free" and the three pillars of Nuklai's value add: "Organizing, Enhancing, and Activating Data."
Conducting Competitor Research
We conducted competitor research among other data platforms like Snowflake and Dreamio. We identified a strong prevalence of conservative, B2B blue brands and websites in this sector. However, we also found a lack of a clear leader in terms of brand, UI, and UX, giving us room to innovate while still feeling familiar and communicating trust. We soon launched the B2B-focused Nuklai Enterprise website with a clean, minimalist yet fresh pair of colors, messages, and illustrations that allowed Nuklai to grow in this industry.
Creating a Futuristic Style
We worked with the leadership team at Nuklai to use the new messaging to create a six-month content plan to generate brand exposure, interest, and leads. This plan included developing B2B case studies for the website, creating thought leadership content such as branded podcast snippets, and collaborating with the executive team on their personal LinkedIn social selling strategy.
