Market Research and Competitor Analysis
We conducted market research, examining competitor agencies and how they positioned themselves uniquely. Some focused on specific industries, others on their role in the process, such as being white-label partners. We combined these insights with interviews of target clients, including individuals from top-tier companies like Mercedes Benz and Baumer Group. We discovered that these dream clients were less interested in the website outcome itself, but rather in what the website did for their business, such as increasing brand exposure and revenue. They valued Bleech's consultations and the services provided once the website was live. They didn’t need WordPress website agencies; they needed long-term WordPress consultants who could help their business grow with WordPress.
Developing a New Brand Identity
We created a whole new brand identity based on this high-quality WordPress consultant positioning, underpinned by the phrase "Make your business grow with WordPress." We developed a refreshed B2B-focused brand identity, translated into a new online portal. On this portal, we added all the trust builders that were previously unknown, such as awards, clients, testimonials, and case studies. We also designed the service page to complement a much more long-term client journey, from research to development to website maintenance packages to improve client retention. The website was also localized in German since Bleech operates in English- and German-speaking markets.
Team Onboarding and Alignment
Before the official launch, we organized an onboarding event to get the entire company excited and educated about Bleech's true potential. We ensured the team understood how they could help make this vision a reality in client conversations, sales, support, and other interactions.
